Sitthichoke Noisri, Aof
As a multidisciplinary designer, I am driven by the belief that design thinking has the power to address real-world problems and enhance experiences, while delivering meaningful value to people.
• A positive and passion-driven designer.
• Experienced designer with a sharp eye for detail.
• Strong art and design professional equipped with integrated empathy, creativity, knowledge of Human-Centred Design (HCD), technology feasibility, and business thinking
Creativity, Empathy, and Change are powerful keywords, leading to a meaningful impact to our customers. “Impacts are not only made by design but made by bringing together empathy, creativity and unique strengths of multi-disciplines”
Professional Experiences
​Jan 22 - Present
Senior UX/UI Designer​
Ai & Robotics Ventures, PTTEP
• Responsible for Arvic app and web developement by analysing user and business requirements into defined specifications, and product direction
• Applied lean UX framework and into multiple stages of the development to support the business acceleration, resulting in around 96% of design sprint success in 2022.
• Revamped a design of Arvic Application based on usability testing results
Nov 21 - Dec 21
Product Designer​
Kaidee Property
• Responsible for Kaidee Property Collections responsive website development.
• Brought Area Guides to life to enhance user engagement and help them find a perfect place to live through provided key-decision making information such as lifestyle stories, neighbourhood, facilities, cost of living etc.
• Developed a design system of Kaidee Property Collections based on a new business direction
Jan 21 - Nov 21
Business Designer​ (UX/UI)
SCB Tech X, SCB
• Conducted user research and stakeholder interview to get product goals and requirements in order to define personas and user journey
• Developed wireframe, Lo-Fi, and Hi-Fi prototype
• Created Proof-of-Concept prototype for new product ideas.
• Helped the team to bring Innovation Thinking Process to support intrapreneurship mindset within org.
Working Framework
UX Circle Loop
Planning
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Getting requirements from stakeholders
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Team planning & high level discussion
Prototyping
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Creating Lo-Fi, Hi-Fi prototyping
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Creating an interactive prototype for sales & BD
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Design System
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Release controller
Research
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Conduct user research, user interview and primary research to get insights
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Getting requirements from users
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Workshop conducting
Testing
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Usability Test by using online tool (quantitative)
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Usability testing by qualitative user interview
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Testing with stakeholders
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Getting feedback
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Testing documentation
Defining
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Personas
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Empathy map
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Setting a clear design goal and strategic plan
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Defining problems
statement
Delivery
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Production-ready prototype for Devs
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Design Deliverables
Ideation
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Creating design ideas
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Finalising a design requirement
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Feature lists
Report
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User Research Report
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Recommendation
Education Background
MSc International Management & Design Innovation (with Merit)
University of Glasgow,
Glasgow School of Art, Glasgow, UK
2019 - 2020
Focus: Integration of design, business and technology, entrepreneurship, Service Design
The postgraduate program combines management principles with design thinking processes to equip researchers with the skills and knowledge necessary to identify and address real-life issues. Through a context-based and service design approach, the program seeks to provide students with opportunities to promote positive change and tackle pressing problems.
Research Project: Enhancing Mental Health Support Based in Glasgow
The design project, partnered with multiple health care providers and support groups in Glasgow, aims to promote people engagement in mental health support by focusing on positivity of oneself.
Bachelor of Industrial Design
(BID), Second-Class Honours
Chulalongkorn University, Bangkok
2013 - 2016
Focus: Experience design, Design research method, Visual Design, Issue-based design.
The undergraduate program covers a range of skills in the field of design, including both hard and soft skills related to the design thinking process and aesthetic functions such as graphic and product design. Additionally, the program emphasizes the development of effective communication skills and research-based methods to support the design process.
High School Diploma
Focus: Science-Mathematics
Suankularb Wittayalai School
Bangkok
2006-2012
Get In Touch
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An impactful product is not only made by one but by many collaborative innovators. If you need to know more about me, please contact me via this email or through below links.